Our look’s turned over a new leaf
New look, same productWe are excited to announce Blackmores will be moving to a new label design over our vitamins and supplement range, from November 2019. The change will be commencing in Australia before extending to our global markets.
Why are the labels changing?The Blackmores product labels have been updated to make it easier for you to choose the right products for you and your family’s health and wellbeing.
We have done this with improved information and an easier to read label.
The switch will also bring our labels in line with the updated regulatory requirements for complementary medicines in Australia (known as TGO92)
How will they change?Our new labels will have a fresh new look. Our Blackmores brand logo, packaging and product category colours are remaining the same.
You will see two new elements on pack, firstly a leaf which represents the inspiration Blackmores takes from science and nature when formulating our products and is a nod to our naturopathic heritage.
We’ve also added Australia Since 1932 above our logo on some of our packs to celebrate our history as a pioneer of complementary medicine in Australia.
Some products will have new names. Our premium ingredients and product quality remain to our same high standard.
When will they change?We will begin the transition to our new labels in November 2019, beginning with our Cold & flu range, with products across the entire range transitioning over the next 10 months until September 2020.
You may see both old and new versions of your favourite Blackmores products on shelves for the next 2 years, until September 2022. The majority of the range in most cases will be changed within 12 months.
Please feel confident that our premium ingredients and product quality will remain the same, so you can happily purchase products with either the old or new labels, providing it is used before the stated ‘use by’ date on the label.